If we disregard the numerous kinds of personal or corporate events, that are pre-planned and where all the guests are pre-selected and are ultimately bound to show up, then there’s another type of events – the one where people buy tickets to, hence need more…
Well, most obviously, for you as an event manager or an agency, the most basic ROI are your fees you get for making the whole thing run. Still, when it comes to commercial events, such as the ones where people are required to purchase tickets…